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20 mph signs go up as part of Maldon High Street Recovery Plan

Published on Tuesday, 23rd June 2020

20mph Maldon high street

20mph speed limits on Maldon High Street have been implemented today. The new lower speed limit will help to encourage people to support their local businesses by increasing pedestrian and cyclist confidence in safety on the High Street.

This action forms part of our ambitious COVID-19 High Street Recovery Plan, developed using the High Street Task Force Framework.

The reopening of the High Streets is being supported with funding from the European Regional Development Fund.

erdf

recovery framework

The Framework is designed to help take the most effective action now, and to build the capacity for recovery and longer-term transformation and is funded by the Reopening High Streets Safely Fund.

This first phase of recovery focuses on prioritising safe social distancing and road safety, and includes: increased signage for pedestrians, footfall management, Wayfinding Volunteers, and measures to allow extended opening times for businesses.

As the High Street moves to the second phase of recovery, we are liaising with Essex County Council to increase pavement space in Maldon, and we want to hear your views. Please help us identify where change is needed: https://www.widenmypath.com/about/

Peter Bate, Land Manager, Sustrans, East of England said “The introduction of an interim 20pmh speed limit in Maldon is good news for cyclists. The historic town of Maldon is a wonderful part of Sustrans National Cycle Network, but Maldon’s bustling high street is challenging, and we are supportive of measures that support active travel in the area.”

Cllr Adrian Fluker, Leader of Maldon District Council, said: “Helping our High Street businesses to reopen safely has been a key focus for us. I am delighted that we have been able to work with Essex County Council to implement reduced speed limits and we are ambitious to do even more.” 

The partnership work with Essex County Council is funded by part of the initial £1.9m Emergency Active Travel Fund for Essex announced by the government for such schemes which must be used for initiatives which meaningfully alter the status quo on the road.

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European Regional Development Fund

The project is receiving up to) £57,609 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.  For more information visit https://www.gov.uk/european-growth-funding